Affiliate marketing is all about promoting the product. But it is not cold or hard selling. The affiliate lures the Internet user to visit his website by offering information and even free online courses. The visitor of the affiliates website will find the free information and will even enroll in the free online course. And while reading the informative articles, the visitor will slowly be convinced of the value of certain products.

And when the visitor realizes the value of certain products, he will most likely click the banner that links to the website of the merchant who manufactures the product or who officially sells the product. The affiliate does not do the direct selling. The affiliate simply sets the mind of the visitor, who is the target client, so that this visitor will be easier to convince to proceed to the purchase or order form of the merchants website.